Using the MINI brand ambassador Piotr Kędzierski, we initiated a campaign that was to engage MINI owners. Together with Spotify, we have created a dedicated application in which you had to create a matching, holiday playlist for the MINI model of your choice. You could vote on the lists and the winners won new MINI for the weekend and gadgets. For the purposes of the campaign, we also organized a photo session and shot a promo video.
Dedicated application on Spotify, Facebook, Instagram. Ambassador channels.
We are pleased to share the effects of our work!
number of application views
number of application users
the number of people who follow the created playlists
number of playlists created on Spotify
the number of votes cast for playlists