MINI style riding

Using the MINI brand ambassador Piotr Kędzierski, we initiated a campaign that was to engage MINI owners. Together with Spotify, we have created a dedicated application in which you had to create a matching, holiday playlist for the MINI model of your choice. You could vote on the lists and the winners won new MINI for the weekend and gadgets. For the purposes of the campaign, we also organized a photo session and shot a promo video.

Media

Dedicated application on Spotify, Facebook, Instagram. Ambassador channels.