“Will you be tempted by a little luxury?” Asked Müller. We couldn’t resist! That is why in communication of the new product line in the portfolio of the cult producer Müllermilch we went all the way. We answered, among others for: media relations, influence relations, media planning and purchase, advertising in the press and digital, content marketing. The tasty content on which we based engaging communication came from the study: “Ranking of women’s pleasures. What do Polish women do when they have time just for themselves?”
Using the MINI brand ambassador Piotr Kędzierski, we initiated a campaign that was to engage MINI owners.
“I have 1000 zł for you, which you can spend on any purpose. Are you in?”, We asked the residents of Poznań, together with the vlogger Emce Kwadrat. In the campaign promoting non-cash payments with the IKO application from PKO Bank Polski, a catch was hidden – by spending 1000 PLN in just 30 minutes, participants had to choose a gift for a loved one. Have they passed #eksperymentIKO?
Comprehensive organization and promotion of the iconic Corona Extra brand event – Corona SunSets Session. For the first time in Poland, on the largest city beach in the country (hotspot, Wrocław), live DJs and over 2,500 people who played with us until late at night. Among the stars, there was Bass Astral x Igo!
The Launch of Wierzbicki & Schmidt cosmetics was also the market debut of hairdressing masters – the author’s line of hair care products in just a few months, as a result of carefully planned communication fully supervised by the PR department, it gained consumer approval and 2 prestigious awards (Stylish Cosmetic, Qltowy Concept). Integrated communication has covered, among others traditional media relations, social media, activities with influencers, celebrity’s own channels and tester portals.