Part of the global Cartoon Network initiative, “Be a Buddy, Not a Bully”. The main goal of the campaign is to make children aware of how harmful unfriendly behaviors are and we show them how to react to them properly. Polish ambassadors encouraged to be a good friend: Marcin Gortat (2016), Grzegorz Krychowiak (2016), Kuba Błaszczykowski (2017), the duo Grzegorz Krychowiak & Wojciech Szczęsny (2018), who appeared in the main spots of the campaign, promoting appropriate attitudes among the youngest. We also took care of teachers and parents, to whom we made available expert materials, including lesson plans. The culmination of the campaign was a competition for schools promoting friendly attitudes and integrating entire classes.
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We are pleased to share the effects of our work!
schools that joined the campaign
number of website views of the campaign
reach of the campaign in social media
reach of the campaign in influencer channels
number of topics related to the helpline (Telefon Zaufania) campaign
publications in the framework of Media Relations